Continuing to meet consumer demand for seasonal flavour innovation within the Energy category, Red Bull is launching its second Winter Edition – Iced Vanilla Berry, ready for the cooler months, it says.
It offers the “exceptional taste of blueberry, vanilla, cotton candy and icy-fresh notes of eucalyptus,” and will begin to rollout into depots from mid-September, with full cross-channel store activation from 1 October. Consumer testing showed a high purchase intent for the new flavour, which is aiming to replicate the success of Red Bull’s first ever Winter Edition launched to the UK last year. Spiced Pear.
The new flavour is available in 250ml (rrp £1.60), a 250ml £1.55 pricemarked can, a Sugarfree 355ml (rrp £1.95) and a four-pack Sugarfree 250ml (rrp £5) formats.
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