Premium milk drink Chocomel has unveiled a price marked pack (PMP) value offer for its 250ml Chocomel cans, with further plans to continue this offer across its share pack this summer.
Designed to help retailers boost their on-the-go beverage sales, drive impulse purchases, and bring incremental shoppers into the category, Chocomel’s latest £1.69 offering coincides with Chocomel’s latest £10m TV campaign, under the banner ‘Sharing Not Required’. With the activity expected to reach 80% of UK adults eight times, Chocomel will now be more visible to consumers than ever before.
Within retail, the launch will be supported by van sales to drive distribution; in-depot takeovers in partnership with customers; and quick commerce support.
Gabriella Sudall, marketing manager NPD at FrieslandCampina UK, said: “As Chocomel performs so strongly across convenience and impulse shoppers, we saw a truly exciting opportunity to further increase category frequency with an exciting new PMP offer.
“As well as this, we’re pleased we can continue to offer great value to consumers in this channel with the PMP, protecting retailer margins whilst ensuring a positive price perception among shoppers.”
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