Chupa Chups is about to unwrap its first advent calendar at a time when the brand continues to sweeten its lead in the confectionery market, with its market value soaring to £17.4 million.
The festive treat brings a playful twist to the traditional countdown and taps into gifting and sharing occasions, making it a valuable addition to retailers’ holiday line-ups. Each of the 24 doors hides a different delight, from classic lollipops to jellies and bubble-gum, ensuring every day leading up to Christmas is a sweet surprise.
Fans can look forward to discovering favourites like Melody Pops and Big Babol, as well as a selection of lollipops, making this calendar a must-have for Chupa Chups enthusiasts.
Kim McMahon, brand manager at Chupa Chups, said: “We’re thrilled to introduce our first advent calendar – it truly embodies the fun and joy Chupa Chups is known for. The holiday season is all about creating special moments, and our latest innovation is designed to do just that, offering a delightful surprise behind every door.”
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