Cîroc has added a Passion limited edition variant to its range.
Available in a 70cl format, Cîroc Passion is available until stocks last and is being rolled out now in the off-trade including wholesale and convenience.
Nick Pearson, brand manager for Cîroc at Diageo GB, said: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to celebratory and social occasions. We are extremely excited to launch limited-edition, Cîroc Passion and are confident the combination of the flavour and the brand will be a hit. New flavours are crucial for retailers and operators alike, who are looking to get customers excited about their drinks range, and this is no exception.”
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