Coca-Cola has announced the return of its nationwide Christmas Truck Tour, which will be stopping off at new locations and giving out samples to consumers.
Starting on Friday 15 November, the Coca-Cola Truck will visit 19 locations across the UK before making its final stop in London on Sunday 15 December.
Visitors will be able to enjoy festive photo moments outside the truck as well as free samples of a 150ml can of Coca-Cola zero sugar (Coca-Cola original taste or Diet Coke available upon request only).
This year, Coca-Cola has also partnered with the national homelessness charity Crisis to donate 10p for each can recycled by visitors to the Truck Tour.
The initiative aims to help the charity and encourage recycling as part of the brand’s World Without Waste goal to collect and recycle a bottle or can for each one sold by 2025 across Western Europe.
Kris Robbens, marketing director at Coca-Cola Great Britain & Ireland, commented: “Christmas is all about sharing special moments with friends and loved ones and we’re looking forward to spreading the festive cheer across Great Britain again this year with our iconic Coca-Cola Christmas Truck Tour.
“Whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support throughout the season. So, we’re really pleased to partner with Crisis and whilst guests at the tour enjoy a refreshing Coca-Cola zero sugar, when they recycle their can, they’ll be helping to support an amazing charity.”
Jon Sparkes, chief executive at Crisis, added: “Everyone in our society should have a safe and secure home. But right now, many people are denied this basic human need. None of us should be facing the prospect of a Christmas without a home.
“We know that ending homelessness is absolutely possible. We’re delighted to be working with Coca-Cola throughout its iconic Christmas Truck Tour and receiving a donation that will help us to continue to be there for the people that need us, both at Christmas and all year round.”
