Müller is injecting new life into its Corner brand with a £9m relaunch programme. It plans to attract healthy eaters with its low-fat Greek Style Yogurt Corners. Honeyed apricot, black cherry and summer fruits come in single pots and a six-pack. Meanwhile, the original Fruit Corner range is being spruced up with mango & passionfruit and blackcurrant & apple variants.
Snack Size Corners are being replaced with Mini Corner yogurts. The eight-packs are aimed at children and adults seeking smaller-portion sizes.
Chocolate Crunch Corner, which was previously available only as part of a six-pack, is now being launched as a single pot.
The brand's overhaul will be supported with TV, cinema, press, outdoor and poster advertising, as well as a dedicated website. The activity makes up part of the £16m support package for the brand this year.
rrp: Greek Style singles 54p; multipacks £2.96; mini multipacks £2.96
tel: 01630 692000
Snack Size Corners are being replaced with Mini Corner yogurts. The eight-packs are aimed at children and adults seeking smaller-portion sizes.
Chocolate Crunch Corner, which was previously available only as part of a six-pack, is now being launched as a single pot.
The brand's overhaul will be supported with TV, cinema, press, outdoor and poster advertising, as well as a dedicated website. The activity makes up part of the £16m support package for the brand this year.
rrp: Greek Style singles 54p; multipacks £2.96; mini multipacks £2.96
tel: 01630 692000
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