Customer-designed Rizla packs revealed by Imperial Brands

A new design created by a customer aims to bring unique appeal to a new limited-edition range of king-size slim papers from the Rizla brand.

The final design - featuring an interpretation of Michelangelo’s sculpture David, with each version having a differing vibrant and colourful background - was chosen from more than 580 entries submitted via Instagram for a global competition which reached an audience of more than two million people. The Super Thin Silver papers come in three designs, which form a complete image when placed together.

Each pack contains 32 king size papers and is available to buy at an MRRP of just £0.99.

Yawer Rasool, consumer marketing director UK & Ireland at Imperial Brands, said: “King size slim papers seem to have lost none of their popularity with customers and that was one of the reasons we decided to add new limited-edition papers to the line-up – and ask our customers to come up with an eye-catching new design which would work with our established brand look.

“The Instagram competition was hugely popular and drew a vast range of entries, meaning our judges had a really tough time picking a winner to be used on the new packs.

“In the end they went for a novel design where each pack works individually but also in combination with the other two to form a larger image. The design truly reflects the unique image of the Rizla brand, delivering the iconic look and feel which continues to appeal to millions of smokers worldwide. We believe the trio of designs will definitely catch the eye of customers to pick up a pack – or even all three!”