Duracell has announced a new partnership with Disney, Marvel and Hasbro, designed to increase battery sales and promote the Avengers film franchise.

The new campaign will include the launch of high-impact instore POS and ABL marketing support. Duracell is looking to boost category sales for retailers in the run up to Easter.

Christina Turner ‎associate marketing director for Duracell UK said: ”We’re immensely passionate about supporting our retail partners and, having seen the impact of our value driving Christmas partnership with Star Wars, are delighted to be able to share another memorable opportunity to unlock sales outside of the traditional Christmas peak.

”We are continuously reviewing our marketing strategies to ensure we are driving mass awareness among consumers out of home and effectively engaging and converting shoppers to purchase at point of sale. We hope this partnership with Disney, Marvel and Hasbro turns retailers into sales superheroes – once again providing an opportunity to remind shoppers ‘don’t forget the batteries’.”

A new TV advert will accompany the Duracell Avengers partnership and will run until mid-May.