Snacking brand Eat Real has extended its range of gluten-free and vegan Hummus, Lentil and Quinoa Chips with the addition of six new flavours.
New to the line-up are the Chilli Cheese and Sour Cream & Chive Hummus Chips, Mango & Mint Lentil Chips as well as Paprika and Sweet Chilli Quinoa Chips. A new pizza-inspired ‘Mediterranean’ flavour for Eat Real’s Quinoa Corn Puffs.
Eat Real is launching the new products in response to growing consumer demand for bolder flavours.
Debbie King, director of commercial sales & marketing at Eat Real, said: “The shift towards healthier and ‘free from’ snacking continues apace with many of today’s consumers now seeking out great tasting healthier snacks in preference to more traditional products.
“The consumer appetite for healthier snacking has grown rapidly in line with the demands of busy, on-the-go lifestyles and with health and wellness now topping their agendas, people are much more mindful about what they eat. With nearly half the population eating a packed lunch at least once a month, and 53% of snackers seeking healthier versions of their favourite snacks, these new flavours really deliver.”
Eat Real’s new flavours will launch into c-stores this month alongside a complete range packaging refresh to maximise on-shelf presence and help attract consumers to the fixture.
All of the packs now feature bright, bold colours and eye-catching images with specific health benefits – such as reduced salt and no added sugar - highlighted by a silver flash. Like the rest of the Eat Real range, the new flavours are sold in 30 - 45g packs with an rrp of 69p - £2.29.
The range is also gluten-free, lactose-free and suitable for vegan and kosher diets.
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