Fairy Non Bio has announced a new partnership to celebrate the release of Paddington In Peru.
Through the launch of the new #LoadsOfKindess campaign, Paddington and Fairy Non Bio, will be encouraging and inspiring people up and down the country to pledge small acts of kindness as they call on the nation to embrace the positive impact even small gestures can have on communities.
UK consumers will be able to make pledges of kindness via social media with the #LoadsOfKindness hashtag from next week. Every pledge - however big or small can make a difference. Special Edition Packs featuring Paddington are available to purchase in stores nationwide and online now.
P&G’s Fabric Care Brand Leader said: “We’re incredibly proud to be partnering with STUDIOCANAL for the long-anticipated release of Paddington in Peru. We’re excited that we’ve been able to come together to celebrate the power of kindness which is so important to both brands. We look forward to seeing our consumers engage with this heart-warming campaign, spreading kindness far and wide- just as Paddington has always shown us - in the run up to Christmas.”
No comments yet