Coca-Cola Europacific Partners (CCEP) has launched a new Fanta campaign to help retailers tap into the growing demand for soft drinks at Halloween.
The nationwide Fanta Halloween campaign is inspired by the new Beetlejuice Beetlejuice movie and features the movie’s spooky Afterlife Train.
From today out-of-home, digital and cinema advertising, as well as social media, will invite consumers to scan QR codes to board the Fanta Afterlife Train on the Coca-Cola app to play an interactive game.
The advert creative sees a young adult male request a Fanta from an underground train station vending machine by saying WantaFanta three times. He is then welcomed aboard the After Life train amongst a host of ghoulish beings!
For four days from 30 October 2024, Fanta will host a Beetlejuice-themed immersive Afterlife Train pop-up at Westfield Stratford City in London – with ‘train tickets’ available at the event or through the Coca-Cola App.
Visitors will navigate their way through the experience, that brings to life scenes within the film, each offering; unique interactions, characters, jump scares, and photo opportunities, with puzzles that must be solved to escape the Afterlife Train.
If visitors dare to board the Afterlife Train, and escape, they will be rewarded with a limited edition can of Fanta Zero Afterlife.
Rob Yeomans vice-president of commercial development at Coca-Cola Europacific Partners GB said: “2024 is set to be the biggest year yet with our Beetlejuice-themed limited edition, full range temporary makeover and marketing campaign delivering huge standout on shelf and talkability amongst consumer. We’d advise retailers to go big themselves with cross-category displays to drive incremental sales and in-store theatre to engage shoppers.”
To support the campaign and Beetlejuice-themed packs, convenience retailers can download digital assets and request POS (while stocks last) through My.CCEP.com.
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