Nutella fans across the country are in for a cool surprise as Ferrero UK has announced the expansion of its ice cream range with the introduction of Nutella Ice Cream 470ml tubs.
Building on Nutella’s strong legacy, the brand has expanded into new categories over the years, successfully moving into biscuits, bakery and now the frozen aisle. Nutella Ice Cream tubs feature tasty layers of Nutella on top and throughout, with delicate hazelnut-flavoured ice cream and Nutella swirls.
Nutella will be scooping in a significant £1.8m into its launch plan, spanning TV, social, out of home, PR and in-store shopper marketing - ensuring Nutella Ice Cream is truly unmissable.
Dani Hayward-Bradley, regional marketing director for Ferrero UK & Ireland, said: “We’re thrilled to be adding to our range of ice creams with such a huge fan favourite. Our experts have spent years perfecting the recipe, inspired by our much-loved brand, Nutella. We know fans will be eager to try the unique Nutella taste and melt-in-the-mouth creaminess of our ice cream and we’re happy we can give them a new and exciting way to experience the brand.”
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