Ferrero is bringing back festive favourites and adding some new lines to the mix for Christmas 2021.
This year, Ferrero is expanding its Grand Rocher range with Grand Rocher Dark 125g. Featuring a thick, hollow dark chocolate shell with hazelnut pieces, the gifting product will have an rrp of £5 and will be supported by POS and digital assets.
The Thorntons moulded figures range will be relaunched for Christmas 2021, with a new Cheeky Reindeer and Cheeky Elf 90g, both rrp £2.50.
To support retailers in offering shoppers more choice and driving excitement in the lead up to Christmas day, Ferrero is launching a 167g Kinder Bueno Advent Calendar. Rolling out from September 2021, the calendar will include 8x classic, 7x white, 7x dark mini Kinder Buenos with door 24 hiding a full classic Kinder Bueno. With an rrp of £7, the advent calendar will increase the relevance of the Kinder brand during this peak season for chocolate confectionery.
In addition, the Kinder brand is undergoing a refresh of its Christmas artwork on all Kinder seasonal packs.
A range of popular Kinder stocking fillers - 110g Santa Hollow Figures (rrp £2.50), 75g Santa Surprise (rrp £3.03) and 100g Kinder Egg (rrp £6.35) - will be returning to shelves in 2021. The products had strong value sales of £2.7m last Christmas (Nielsen, Christmas Confectionery, Total Market, 18 weeks up to 26.12.20) as shoppers celebrated the festive season by picking up a range of smaller treats that can either be great stocking fillers or simple self-treats.
In addition to its seasonal lines, Ferrero has recently released a host of NPD including Kinder Cards, Ferrero Rocher tablets, and Thorntons Pearls.
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