Fox’s Burton’s Companies (FBC) is bringing retailers a premium proposition of Fox’s Fabulous Chocolatey Milk Chocolate Shortcake Rounds in a new pricemarked pack (PMP).
The new £2.29 format will meet the current demand for accessible products that deliver on the taste and quality that Fox’s is known for.
FBC says there is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits, particularly with the premium proposition of the range, and this is made more accessible to shoppers with the new PMPs.
Colin Taylor, trade marketing director at FBC UK, said: “Value continues to be a key factor for shoppers and PMP formats give them reassurance and confidence that they are not being overcharged. As a result, pricemarked packs present an ideal opportunity for retailers to take advantage of this and allows them to tap into the premium treat segment – encouraging consumers to trade up.”
Fox’s Chocolatey Milk Chocolate Shortcake Rounds PMP are available from today through wholesalers nationwide.
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