Urban Eat, which is part of Fresh Food for Now Company and owned by Samworth Brothers Limited, has also introduced a range of new and improved Sub Rolls.
Its reformulated Ham & Cheese sub comprises smoked ham and cheddar topped with mayonnaise, while Chicken Salad and Tuna Crunch are both new additions.
The Chicken Salad sub is made with sliced chicken breast, lettuce, tomato, and cucumber with a lemon mayonnaise; while Tuna Crunch is and tuna and mayonnaise mix with cucumber, sweetcorn, onion, and red pepper.
The firm claims that the Sub Rolls are larger and softer than before, as well as being glaze-topped.
Abigail Ehoff, brand manager at Urban Eat, said: “The food to go sector is showing great signs of recovery with more of us out and about, so we’re delighted to bring our higher-quality sub range to market ahead of a great summer!
“This launch is also just the beginning. We’ve been busy working behind the scenes to take our full portfolio from good to great, and we can’t wait to reveal all soon. Watch this space…”
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