Aston Manor Cider has unveiled Frosty Jack’s first-ever TV advert, which encourages customers to Crack Open the Unexpected with Frosty Jack’s. The advert, which forms part of a wider multi-channel marketing campaign, will be aired on digital channels including ITVX and 4 on Demand.
The campaign will also feature on YouTube, social media platforms (Instagram and Facebook), and in out of home locations including targeting chicken shops, pubs, student halls and universities across the UK.
The campaign features the world’s ‘most famous’ Z-list celebrity hands model – Hans Handerson, as the former hand actor relives his glory days while promoting Frosty Jack’s.
Grace Anthony, brand marketing manager at Aston Manor Cider, said: “The vision behind this campaign is that the money saved by disrupting the status quo and avoiding working with a household name, allows Frosty Jack’s to save and pass those savings onto the person who matters most, our loyal customer. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider. We are delighted to be able to raise awareness of our much-loved and reasonably priced cider, which is proven to be evermore important during the current financial challenges that we are all facing.”
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