Fruit-tella Simply Strawberry Sharing Bags hit c-stores

Perfetti Van Melle has launched Strawberry flavour Fruit-tella soft chews in a sharing format.

The 170g Simply Strawberry Sharing Bags (RRP £1.50) are packed with individually wrapped sweets, offering hygiene and aiding portion control. Their vegan formula is dairy, nut and gluten-free and made with real fruit juice and natural flavours and colourings. The new bags are making their debut in the convenience channel before rolling out to grocery next month.

Senior brand manager at Fruit-tella, Lauren Potter, said: “Perfetti Van Melle has been providing consumers with top quality treats for over 120 years and we are delighted to continue to encourage Fruit-tella enthusiasts to share the fruity fun with Simply Strawberry’s new sharing bags.

“The new sharing bag format is ideal for making quality time with friends and family even sweeter. We look forward to seeing shoppers both loyal and new sharing a sweet moment together with Fruit-tella Simply Strawberry.”