Perfetti Van Melle has added Fruittella Curiosities jellies to its portfolio.
Available in marine life and Antarctic-themed packs packs (rrp £1.50), the HFSS-compliant jellies are made with 30% reduced sugar, real fruit juice, and natural colourings and flavours.
By the Sea packs contain soft fish, starfish and crab shapes in lemon, orange, and strawberry flavours. In the Snow packs penguin polar bear and walrus shapes in blackberry, raspberry, and strawberry flavours.
The back of the pack boasts a host of fun animal facts, along with a scannable QR code taking the user through to a microsite where they can learn more about the theme – and even create their own AR creature. The launch will be supported by BAU social, influencer campaigns and sampling.
Lauren Potter, senior brand manager at Fruittella, said: “This expansion of the beloved Fruittella portfolio caters to parents with 4-12 year olds who are searching for an all-natural treat for the family with an added interactive twist – with the quality assurance that comes from a trustworthy household name.
“’By The Sea’ and ‘In the Snow’ are only the beginning of a multiverse of fun from Fruittella Curiosities, so watch this space for more wild and wonderful flights of delicious fancy launching soon!”
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