Funkin Cocktails and Irn-Bru have teamed up to launch an RTD vodka martini (5% ABV, 200ml can, RRP: £2.19) .
The collaboration creates a new serve “sure to be a hit with shoppers up and down the country”.
The two brands have created a unique new serve, combining the bold taste of IRN-BRU with Funkin’s signature nitrogen infusion to ensure a velvety texture and smooth head rather than the soft drink’s expected fizz.
Funkin Cocktails is backing this launch with a comprehensive marketing campaign, aligning the two bold characters leveraging IRN BRU’s distinctive tongue-in-cheek personality.
It will be supported with a 360° plan, which will include social media, digital activations, in-store promotions and PR campaigns.
Ashley Birch-Ruffell head of brand at Funkin Cocktails commented: “Funkin has constantly pushed the cocktail category forward to bring new and innovative products to consumers – and this is bigger than ever before. IRN-BRU is a truly iconic brand – loved by consumers UK-wide and backed by over a century of history while still staying fresh and contemporary.
“Following the release of our hugely successful Blue Raspberry Martini earlier in the year, which has already racked up sales worth over £700K, we’re always on the lookout for the next big thing. We want to make the cocktail consumers have been waiting for, continuing to delight and excite, keeping the category fresh and, crucially, allowing retailers to keep capitalising on this important and growing market.”
Kenny Nicholson head of brand at IRN-BRU said: “We know consumers are always looking for ‘something new and different’ and the Funkin Cocktails Irn-Bru Vodka Martini delivers just that.”
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