Gallow Family Vineyard has recently announced its move to extend pricemark packaging by including its best-selling Pinot Grigio and Merlot.
Following the success of its launch last year, Gallo Family Vineyards Pinot Grigio and Merlot was made available across wholesale channels with peelable price-marked packaging since August, to match its White Zinfandel.
According to Loyalty Card Sales data, the launch of the pricemarked labels last summer helped achieve an increase of 18% incremental volumes.
The labels hope to increase on-shelf stand out, help drive sales and create consistency across the market for consumers.
Loyalty Card data also found that Gallo Family Vineyards Pinot Grigio is the #5 New World Pinot Grigio in the UK and the Gallo Family Vineyards Merlot holds the highest spend per buyer across branded Merlots.
Combined, the two wines sell seven bottles every minute in the UK, according to IRI.
Mark Stammers sales director UK & Ireland at E&J Gallo Winery said: “At a time where the cost-of-living is affecting so many, it’s important to highlight our approachable price-point to both retailers and consumers. This will allow our customers to increase their rotation as well as boost their bottom-line.”
Gallo Family Vineyards Pinot Grigio and Gallo Family Vineyards Merlot are available through Bestway Wholesale, Booker and Imperial Cash & Carry at RRP £7.99.
Gallo Family Vineyards White Zinfandel is available through Bestway Wholesale, Booker and Imperial Cash & Carry at RRP £5.
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