Walkers is partnering with Sony to celebrate the release of Ghostbusters: Frozen Empire, through an on-pack promotion that gives shoppers a chance to win prizes every hour between 6am and midnight.
Running until 5 May 2024, shoppers will have the chance to win prizes such as cinema tickets, private VIP screenings of Ghostbusters: Frozen Empire, Sony store vouchers, and a trip for two to New York for a Ghostbusters-themed adventure holiday and an exclusive movie location tour. The promotion will be available across the Walkers Snacks portfolio of brands: Monster Munch, Wotsits, Squares and Quavers, in a range of formats including PMPs, sharing, grab bags and multipacks.
Senior brand marketing manager at PepsiCo Josephine Taylor, said: “Our previous on-pack promotion for Ghostbusters: Afterlife created a buzz for film fanatics and shoppers alike. We’re pleased to be in partnership with Sony again to build on this, in honour of its Ghostbusters: Frozen Empire launch. Together, we are bringing an element of fun to snacking occasions such as the Big Night In, whilst also offering shoppers a chance to win some exciting prizes.
“We’ll be amplifying awareness of the collaboration through shopper and digital support, ensuring the promotion is at the forefront of shoppers’ minds. With incredible prizes on offer across our brands in different formats, retailers can leverage this opportunity to maximise sales.”
Director of partnerships & promotions at Sony Pictures Releasing UK Peter Staines said: “Following our groundbreaking partnership on Ghostbusters: Afterlife we’re delighted to announce our latest collaboration with Walkers Snacks in support of the launch of Ghostbusters: Frozen Empire. The movie is huge in every way, so it’s only fitting that we deliver a gigantic partnership with the nations most beloved snack brands. We couldn’t be more excited to see the impactful campaign materials roll out in the coming weeks, delighting snack lovers and fans of the Ghostbusters franchise across the country.”
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