Schweppes Abbey Well is extending its 'Schwim Free' on-pack campaign to include more venues than last year's event. The promotion enables consumers to claim a free swim by simply taking a promotional bottle cap into any participating venue across the country.

To maximise awareness in stores, Schweppes Abbey Well will receive a packaging revamp with new graphics featuring the updated 'Schwim Free' message on promotional 500ml bottles.

tel: 0845 722 7111

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