Guinness has launched an exclusive digital-first promotional platform, Lovely Drops, with prizes including festival tickets and limited edition Kathi-Burke and Guinness-branded merchandise dropping every day until 1 August 2024.
To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration. The nationwide competition will see two retailers receive food, entertainment, decorations and branded merchandise to throw the ultimate summer street celebration for their communities.
Each winning retailer will be able to host a celebration unique to their community, kicking off with a full exterior makeover, featuring custom murals and Guinness branding brought to life through a local street artist’s unique style.
To enter the competition, retailers simply have to sign up to Diageo One and request the Guinness Summer All Year-Round POS to be entered into the draw.
Commercial sales manager at Diageo David Mills said: “This summer we are taking our ‘Lovely Drops’ campaign on the road and to the doorsteps of convenience retailers nationwide. We know that these stores, and the retailers who run them, are integral to their communities. So, we want to give back by transforming their store-fronts in time for summer to give them the opportunity to celebrate with their customers. We have collaborated with a number of retailers from the Retailer Inner Cirkle group during early ideation stages to make this campaign unmissable. We just want to say a huge thank you to them for providing their invaluable insight which has truly helped shape the campaign, from POS development right through to execution. We can’t wait to see how our retailers plan their celebrations and deliver stand-out experiences for their customers.”
To enter the Lovely Drops retailer competition, convenience retailers must log on or sign up via the Diageo One app and request their POS kit between 16 July 2024 at 00.00am and 4 August 2024 at 23:59pm. Winners will be contacted via email and follow up phone call within 24 hours of being randomly selected.
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