Häagen-Dazs and world-renowned pastry chef Pierre Hermé have worked together to create a new macaron ice cream range.
Available in pint and mini cup formats, the collection contains two flavours; Strawberry & Raspberry and Double Chocolate Ganache.
With the range set to roll out in March, Häagen-Dazs will be implementing a full 360 marketing campaign to elevate the launch, with experiential events and influencer activity.
“Pierre Hermé is celebrated for his exquisite macarons and together with the iconic ice cream of Häagen-Dazs, a new era of magical indulgence is here. The partnership showcases the true craftsmanship of both brands; passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences,” said Jose Alves, head of Häagen-Dazs UK.
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