Confectionery wholesaler Hancocks is all ready for fright night with a raft of Halloween NPD.
The new range features pick and mix, novelty lines and sharing bags from the likes of Crazy Candy Factory, Candy Realms, Bonds of London and Bubs.
New for 2023 are Halloween Eyeball Mix and Milk Chocolate Pumpkins pick and mix, which join Jelly Filled Brains, Jelly Filled Skulls, Pumpkin Gummies and Monsters from Kingsway.
Bubs Cool Cola Skulls, Sour Raspberry & Lemon Skulls, Big Sour Skulls, Micro Sour Skulls and Bubs Ghosts can also help scare up sales.
Pick and mix sweets are available in bulk bags, and can be merchandised as part of a wider selection, or pre-packaged into Halloween treat bags for party favours.
Another creepy addition is Crazy Candy Factory’s Zombie Brain, comprising a strawberry gummy brain in candy red liquid.
Not one to miss out on the macabre festivities, Pez has added a Spooky Bat character to its Halloween character dispensers.
Meanwhile, Candy Realms has introduced Spooky Tubes, Alien Balloons with Popping Candy, Skull Candy Pops and Spooky Mallows.
Bonds Candy Cups in Scary Pumpkins and Spooky Mix are also set to thrill, while other spooky Candy Cup favourites include Green Cola Bottles, Dracula Teeth and Pick & White Mice. The Bonds Halloween range also includes Fizzy Fangs and Monster Mash sharing bags.
Kathryn Hague, head of marketing at Hancocks says: “We are so excited to share our new Halloween range with retailers and customers. This year, we know customers are going to be focused on getting the best value confectionery, which is why we are supplying retailers with value ranges and pocket-money friendly novelty lines.
“Shoppers will already be prepping for the spooky season, so it is important for retailers to stock up as early as possible for the seasonal sales rush.
“Making sure to stock a wide range of treats from brand new launches to classic favourites which perform well year on year is sure to give retailers most success and keep customers happy.”
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