Premier Foods hopes to boost sales of its Hartley's jam range by introducing a smaller jar size specifically for the impulse sector.
The new 250g format provides an accessible price point for new and sporadic jam consumers, as well as smaller households. The smaller jar is also expected to encourage more consumers to try new flavours.
rrp: £1.09
tel: 01727 815 850
The new 250g format provides an accessible price point for new and sporadic jam consumers, as well as smaller households. The smaller jar is also expected to encourage more consumers to try new flavours.
rrp: £1.09
tel: 01727 815 850
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