Calbee UK’s plant-based snack brand, Harvest Snaps, has partnered with Happy Place, the wellness festival and app, for its new on-pack promotion.
Harvest Snaps Thai Sweet Chilli Lentil Puffs and Sour Cream & Chive Lentil Rings multipacks feature an on-pack promotion that gives shoppers the chance to win Happy Place Festival tickets, with one winner unveiled each week.
Using an ‘enter code’ printed inside each pack, a free three-month trial to the Happy Place wellness app is also available with every multipack purchase.
The on-pack promotion is supported by social amplification across Happy Place and Harvest Snaps brand channels.
Marketing director at Calbee UK Claire Hooper said: “Through this exciting on-pack promotion, we feel that we have found the right collaboration for our Harvest Snaps range. Tasty and fun, these snacks are plant-based and better for you and will certainly appeal to the Happy Place Festival audience.
“For retailers, this on-pack promotion is a great way to attract shoppers looking for extra value when choosing snacks that the whole family can enjoy. We certainly believe it will provide a point of difference on the snacking aisle.”
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