Heinz Ketchup with 50% less sugar and salt

Kraft heinz has launched a new Heinz Ketchup with 50% less sugar and salt.

Available now, Heinz Tomato Ketchup 50% Less Sugar & Salt (rrp £1.99 per 435g bottle and £2.59 per 665g bottle) follows the success of Heinz Tomato Ketchup 50% Less Sugar and 25% Less Salt.

The new and improved recipe offers a lower sugar and salt alternative for families, still with the 100% Heinz taste. 

Chris Isaac, brand manager for Kraft Heinz, said: “With sugar and salt content continuing to be highly relevant to consumers, it is important for retailers to stock a range of product options that cater to different shopper needs.

“Consumers can be reassured that Heinz Tomato Ketchup 50% Less Sugar & Salt has been developed to make sure it still delivers 100% Heinz taste. Unlike some reduced salt and sugar products, Heinz Tomato Ketchup does not contain artificial sweeteners, colours, flavours or preservatives.”