HFSS-compliant Starburst Fruit Squares launched by Mars Wrigley

Mars Wrigley has unveiled its first HFSS-compliant fruity confectionery range.

Starburst Fruit Squares are made with real fruit (80% apple puree), high in fibre and are available in two variants: Fruit Mix (apple, strawberry, blackcurrant, and orange) and Tropical Mix (pineapple, mango, passionfruit and lemon).

The fruit snacks will be available in Spar stores from 27 February with an RRP of £1.00 for a 25g pack.

Kerry Cavanaugh, Mars Wrigley marketing director, said: “The launch of Starburst Fruit Squares is a response to the ever-evolving confectionery landscape, particularly at a time where HFSS regulations are impacting the sector.

“As fruity confections are growing at +17% year-on-year, the Starburst brand is a perfect platform for Mars Wrigley’s first HFSS-compliant fruity confectionery venture, bringing an additional audience of 1.4 million to the sector.”