Higgidy launches sausage rolls into convenience

Higgidy has extended its range with the addition of new twin pack sausage rolls.

Building on the strong success of Higgidy’s six-pack Sausage Rolls launched in May 2014, the new twin pack sausage and veggie rolls (rrp £1) will form part of Higgidy’s snacking range of quiches in easy-eat packaging.

Mav Howgego, head of commercial at Higgidy, said: “Higgidy have seen strong demand for quality, convenient lunch options. The six-pack snack sausage rolls have significantly outperformed expectations, with sales up 330% YoY (latest 4 weeks, value). The twin-pack is designed to be an on-the-go eat and an ideal addition to any lunch.”