Hooch has introduced two new flavours - Blue Raspbery and Cherry Cola - for its Soopa Hooch range.
Rolling out from 1 December, the RTDs come in a 440ml format with a £2.99 pricemarked pack (PMP).
The latest flavour additions will join the existing Soopa Hooch skus - Darkest Berry, Twisted Tropical, and Electric Lemonade - creating a five-strong canned range, all with an ABV of 8%.
The launches are set to build on the success of the existing Soopa Hooch range, with the aim of further driving category growth through a broader mainstream appeal. Both new flavours have been carefully developed using market insights to meet consumer needs.
Jacob Barrett, brand manager at Hooch, commented: “We’re confident that the bold, eye-catching products with their juicy, fruity flavours will be a hit with our current fans and new shoppers entering into the category for the first time. As a brand, we’re proud to deliver strong value to our customers across PMPs and ABV, offering both a cost-effective and quality option that shoppers trust.”
To support the launch, Hooch will implement a comprehensive above the line 360-degree campaign in the New Year, aimed at driving brand awareness and converting footfall into stores.
In-store activations and depot support will follow, harnessing the power of influencer marketing and experiential campaigns to drive product trials
No comments yet