Imperial Tobacco launches new Embassy Signature Silver Edition

Imperial Tobacco has announced a new launch for its Embassy Signature range.

The Embassy Signature Silver Edition variant, available for a limited time only, will offer a host of new features usually associated with premium factory-made cigarettes (FMC), but without the premium price tag.

Launching at the beginning of May, Embassy Signature Silver Edition benefits from special reduced smoke smell paper, modern shaped filters and textured tipping paper. The pack has been designed with a resealable ‘fresh protect’ foil feature to maintain product freshness, while the Embassy Signature Silver Edition branded trade outer promotes the brands’ modern design with a new luxury embossed sleeve to further enhance its premium positioning.

The Embassy Signature Silver Edition will be available to buy until the end of September with an MRRP of £10.15 per pack of 20s.

Tom Gully, consumer marketing manager UK at Imperial Tobacco said: “Helping our retailers take advantage of the growing sales opportunity for premium tobacco at affordable prices is a driving factor for Imperial. Through this latest launch, we’re offering the same popular blend at a great value price point, but with the innovative, premium features customers will be looking for. The new packs will be available for a limited time only, so we’d recommend retailers stock up now to take advantage of the new format while they can.”