Independent retailer exclusive lines launched by Imperial Tobacco

Imperial Tobacco has announced the launch of two new limited-edition products that are exclusive to independent retailers.

The independent exclusive line of 21s packs, which was first launched back in March this year, features some of Imperial’s best-selling brands including Richmond 21s at a RRP of £10.65, plus Players JPS and L&B Blue 21s, both at a RRP of £10.90.

Imperial is launching an added convenience format of 32g packs of rolling tobacco. The new limited edition range features two of its best-selling brands including Riverstone and Players JPS Easy Rolling tobacco, both of which are available to buy at a RRP of £14.55.

Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, said: “With demand for value shaping purchasing habits across the tobacco category, these two new added convenience formats, developed exclusively for independents, will be sure to be popular with customers. Both bigger formats are available to buy now for a limited time only so make sure you stock up now to take advantage of these added value offerings while stocks last.”