Lyme Bay Winery has launched a new 35cl size format for its Jack Ratt Lugger Rum range.
Both Jack Ratt Lugger Golden Rum and the Jack Ratt Lugger Spiced Rum, and will retail at £19.99.
The move to offer Jack Ratt Lugger Rum in a smaller, more accessible size reflects the changing purchasing habits of consumers who are seeking lower price points and greater variety.
“We are thrilled to meet the demands of our discerning customers by introducing the half-sized Jack Ratt Lugger Rum bottles,” said Adam Drake head of field sales at Lyme Bay Winery. “We understand that today’s consumers value choice, affordability but want quality, and convenience and we are committed to providing them with innovative options that cater to their evolving needs. This smaller sized bottle also give us more scope to tap into the gifting market.”
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