Jacksons of Yorkshire has launched an on-pack promotion.
Soft White, Multigrain Brown, Multiseed, Super Seeded and Bloomin’ Both loaves display the Great British Breaks creative, which will see consumers winning cash prizes every day to spend on staycations. A £200 prize is available daily for eight weeks with each winner being entered into a final prize draw, with one overall champion cashing in on £2,000.
Helena Wright, marketing and NPD director at Jacksons of Yorkshire commented: “The Great British Breaks campaign is an opportunity for Jacksons to shout about its proud, Yorkshire heritage. We’re still based in the heart of Hull and have been since 1851, when William Jackson opened his first shop. With staycations remaining a very popular option for British families**, our campaign taps into that trend, handing out cash prizes to go towards a British break of the winner’s choice. Obviously, our top pick would be a glorious Yorkshire getaway! Where would you go?
The campaign is live in store until 9 October. The Great British Breaks campaign is supported by in-store POS, digital and social activity to raise awareness amongst consumers and drive them to fixture.
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