Jam Shed is gearing up for an exciting August as it unveils its latest, disruptive out-of-home campaign in London and Manchester.
The vibrant initiative is designed to captivate consumers, drive trial and boost market presence during the key summer period, with an estimated reach of more than 18m individuals.
Until August 25, London’s Shoreditch will host a striking custom-painted mural featuring a unique, interactive boxed wine dispenser. Passers-by can indulge in samples, snap a picture and immerse themselves in the refreshing and rich flavour profile of the wine.
As well as the mural, Jam Shed’s creative will be showcased on digital road-side screens in London and Manchester, and also adorn London buses, maximising exposure and presence across high-traffic areas. This activity will be amplified by targeted influencer support, leveraging the reach to bolster the campaign’s impact and engage a wider audience.
Tom Smith, marketing director for Europe, said: “At Jam Shed, we’re all about blending fun with flavour and doing things differently. From our striking mural in Shoreditch, to eye-catching digital displays road-side and on buses cruising through London, we’re making sure our vibrant presence is felt across the cities.”
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