Jameson teams up with Drinkaware and former England footballer Jay Bothroyd

Jameson has teamed up with Drinkaware and former England footballer Jay Bothroyd to continue its commitment to promoting responsible drinking within British football culture.

A new digital campaign will go live today across 72 EFL club websites and social media, as well as Jameson, Drinkaware and Jay Bothroyd’s social media channels

Jameson’s new signing with Bothroyd aims to encourage fans to visit Drinkaware’s website and use its free Drinking Check tool to check whether their drinking habits are putting their health at risk.

The tool is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.

Josh McCarthy brand director for Pernod Ricard UK commented: “After almost 18-months, our partnership with the EFL has become an integral part of Jameson’s DNA here in the UK and our collaboration with Drinkaware this January is the second campaign we have launched during this time to promote responsible drinking within British football culture. At Jameson, we love a get together and live for the craic, and be responsible, which means being in control and knowing how much you’re drinking.”

Karen Tyrell CEO of alcohol charity Drinkaware added: “As clubs and supporters return from the festive break, it’s a perfect time to consider your alcohol consumption and ensure its not putting your health at serious risk. More than eight million people in the UK regularly drink above the Chief Medical Officer’s recommended guidelines, and its crucial we work together to reduce that number.”