Fox’s Burton’s Companies is to add Jammie Dodgers Apple & Blackcurrant Minis to its Jammie Dodgers range.
The new mini offering (RRP: £1.25 for a 6 x 20g pack) follows the launch of the 140g Jammie Dodgers Apple & Blackcurrant flavour in May 2023. Jammie Dodgers Apple & Blackcurrant Minis will be available in Sainsbury’s first, with a wider roll-out across the grocery, wholesale and impulse channel to follow.
Colin Taylor, trade marketing director at Fox’s Burton’s Companies UK said: “We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity. With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”
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