Potted fruit brand, Nature’s Finest, is expanding its product portfolio with the launch of a new ready-to-eat jelly range.

Unlike the rest of the Nature’s Finest range, the new Jelly Pots are sold in the chilled aisle and available in two flavours; Strawberry and Blackcurrant.

The pots are made with natural fruit flavourings, with no artificial colours, flavours and preservatives and are also low in fat.

Georgina Edmonds, marketing manager at Nature’s Finest, said: “We’re thrilled to be able to extend the Nature’s Finest range to include a ready to eat jelly, and to secure positioning of the brand in the chilled aisle. The new jelly fits our brand ethos perfectly, as we’re passionate about providing our loyal customers with the finest quality products in a convenient format. Product development is a huge part of our 2018 brand plans and we look forward to expanding the Nature’s Finest range even further.”

The new Nature’s Finest Jelly Pots will be rolled out to independent retailers later this year (rrp £1.00 - £1.30 for 4 x 100g packs).