JJ Whitley Vodka had added two new flavoured variants to its portfolio – Peach and Apricot and Apple and Lime.
The 70cl bottles are available now with an ABV of 38% and a RRP of £16.
Halewood Artisanal Spirits international marketing manager (white spirits) Kelly Coughlan said: “Over the past few months, we’ve seen extremely strong results with our JJ Whitley Raspberry Russian Vodka, with our 1l variant now being the biggest contributor to mat flavoured vodka growth in grocery (Nielsen: Total Coverage │ Total Vodka │ MAT to 08.08.20), which demonstrates the quality of the liquid, and the growing consumer demand for quality, flavoured vodka.
“As flavoured vodka continues to see strong growth, with consumers increasingly looking for new and innovative flavour combinations, our versatile Peach & Apricot and Apple & Lime variants with their on trend flavour profiles, smooth vodka and accessible price point, will provide retailers with a strong, premium flavoured vodka portfolio to tap into this growing trend”.
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