JTI is introducing a limited edition design for its value priced cigarette brand Sterling.

From September, a new design, stating “The UK’s No.1 Cigarette brand”, will be printed on the film wrap.

Available nationally for eight weeks across the full Sterling base range, the design would help retailers benefit from the continuing growth of the value cigarette segment, JTI said.

The value cigarette segment continues to show strong growth, and now accounts for almost 40%  of the total cigarette market according to JTI.

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