Jägermeister is bringing back its ‘Freeze to Win’ competition for the third year in a row.
Mast-Jägermeister UK is set to produce 210,000 promotional bottles with temperature-sensitive back labels. These labels reveal a secret code when stored in the freezer until ice-cold. Consumers can use this code to enter the competition and savor Jägermeister as an ice-cold shot, served in its perfect form.
This year’s competition offers 480 prizes, including VIP tickets to top festivals in 2024 and 2025, mini-Jägermeister freezing cradles for keeping the herbal liqueur perfectly chilled at home, premium branded green shot glasses, exclusive Jägermeister Jenga sets, e-shop vouchers, and more.
With over 13,500 entries in 2023, 2024 promises to be even bigger and better, “providing retailers with an opportunity to capitalize on this on-pack promotion,” said the brand.
Bottles will be decorated with neck ties to visually promote the competition to customers and highlight the hundreds of prizes on offer.
Serving Jägermeister ice cold at -18ºC promotes the perfect balance of flavours across a unique blend of 56 herbs, roots and botanicals. The icy temperature accentuates the perfect balance of sweet, bitter and herbal flavours, creating a more viscous mouthfeel and making for a smoother drinking experience.
Mast-Jägermeister UK head of off-trade Paul McGuiness said: “Building on the success of our previous years, we are excited to reintroduce this interactive promotion for a third year running to continue educating our customers on the optimal way to enjoy Jägermeister. The release of the temperature-sensitive bottles once again offers our customers the opportunity to win exciting prizes and unforgettable experiences to bring the best nights of their life one step closer.”
The competition will be supported with social media activations across Facebook, YouTube, Instagram and Twitter.
Retailers can source the frozen bottles from their existing wholesaler now and the competition is open to all until 31 January.
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