Kellogg’s expands Coco Pop non-HFSS range

Kellogg’s is expanding its Coco Pops range with the introduction of new Coco Pops Loops and Coco Pops Mega Pops.

The new additions have the same taste as Original Coco Pops but both offer new crunchy shapes and textures.

The non-HFSS products come as part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio.

Seanain Mcguigan, activation brand manager Kellogg’s UKI said: “Coco Pops is our number one selling kids’ cereal brand, so it’s great to continue our innovation of the range. We’ve worked hard to make sure both Coco Pops Loops and Coco Pops Mega Pops add something exciting to people’s mornings, whilst keeping the rich chocolate flavour that the brand is known for.”