Kenco is investing £6.4m into the debut of a new TV ad that will run across TV, YouTube and Meta in order to reach 96% of coffee-drinking adults.
Roberto De Felice, marketing director UK & I at Jacobs Douwe Egberts (JDE), said: “We couldn’t be prouder to have reached this anniversary and wanted to celebrate this milestone in true Kenco style. Our new advert is all about the uplifting potential of coffee to bring people together and make a real difference in communities. We didn’t want to just stop there though and will widen our reach with our additional ATL campaign to support our new Gold Indulgence blend, as well as impactful in-store competitions to further engage with our audience.”
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