Keogh’s Crisps signs distribution deal with Bobby’s Foods

Irish snack brand, Keogh’s Crisps, has signed a UK distribution deal with Bobby’s Foods.

The distribution deal will see the brand expand its stockists to a wide range of UK convenience stores such as Co-op, Costcutter and Nisa.

The first variants to launch with Bobby’s Foods will be Atlantic Sea Salt & Irish Cider Vinegar, Mature Irish Cheese and Onion, and Irish Atlantic Sea Salt.

Keogh’s Crisps is now available in 17 markets worldwide including the UK, USA, France, Germany, Australia, UAE, Saudi Arabia, Malaysia and Switzerland.

Commenting on the recent deal, CEO Tom Keogh said: “More British consumers than ever before will now be able to experience the delicious flavours of Keogh’s Crisps, thanks to our partnership with Bobby’s Food. This is a huge milestone and supports our vision of bringing the high-quality produce of Keogh’s farm to households worldwide. Growing up on the family farm, it was always a dream to be able to sell our products overseas.”