Kingfisher Drinks has launched Kingfisher Ultra in the UK market.
The beer was introduced in India 15 years ago and is now one of India’s fastest-growing beer brands, boasting a compound annual growth rate of 20% between 2021-2023.
Crafted with hand-picked malts, resulting in a strong but balanced profile, Ultra is brewed with a six-step filtration process and no additives, giving the liquid a beautiful natural golden hue.
In India, the brand has built its reputation on tapping into premium associations, such as sponsoring premium festivals like the Sunburn in Goa, as well as fashion shows and other top end events which typically attract more affluent consumers who appreciate the finer things in life and are willing to spend more.
Andy Sunnucks, senior brand manager at Kingfisher Drinks, said: “We’re delighted to introduce Kingfisher Ultra to the UK market. Those who have been lucky enough to try it in India will know that it is the gold standard! In fact, since launching in its home market back in 2009, Kingfisher Ultra has taken India by storm, becoming a bedrock of premium occasions, so we’re excited to confirm that it’s now the UK’s turn.
Imported directly from India, Ultra really hits the spot with its light crisp taste and smooth finish and is the perfect addition to our growing Kingfisher portfolio. A year ago, we introduced Kingfisher Zero into the no and low category, so along with the original Kingfisher Premium, Kingfisher Ultra will complete our offer which now suits a wide range of consumer tastes.”
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