KP adds to pricemarked range with Cheese & Onion Frisps

KP Snacks is once again expanding its market-leading pricemarked packs (PMP) portfolio with the launch of Frisps Cheese & Onion £1.25 packs.

Available now, the new product delivers Frisps’ classic, well-loved Cheese & Onion flavour in an increasingly popular format. Now worth £122 million, KP Snacks’ PMP range features leading brands and a broad selection of flavours across the value spectrum from Space Raiders to the top performers, Hula Hoops Big Hoops.

Stuart Graham, head of convenience and impulse at KP Snacks, says, “We know PMPs play a vital role in driving sales for retailers, appealing to consumers with the promise of great value. Our strategy focuses on bringing the right brands and flavours to this popular format and we’re delighted to be tapping into shopper demand with Frisps Cheese & Onion.”