In the lead up to Christmas, KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign. Running until the end of the year, the campaign features across out-of-home, social media and print channels to disrupt and engage consumers by tempting them with a taste of Tyrrells indulgence.
The campaign strapline, ‘Deck the bowls with something Tyrrellbly Tyrrellbly Tasty’ features across all advertising, spotlighting the taste and quality of Tyrrells, while establishing the brand as the perfect snack for festive occasions. Drawing on the Pathé imagery that consumers associate with the brand, the campaign delivers a playful and unique creative, including engaging, tongue-in-cheek videos for social media.
Jane Jones, marketing manager, said: “As a leader in the premium snacking segment our Tyrrells range makes any Christmas occasion feel more special. Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”
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