KP Nuts is planning on using its brand awareness to get more people talking about testicular cancer.
KP’s new campaign will run as part of its continued partnership with health charity, Movember, and sees none other than The Queen of Drag, The Vivienne, as campaign ambassador.
The winner of season one of RuPaul’s Drag Race UK features in a video for KP, where she bursts into a changing room full of footballers telling them its time to check their nuts for anything unusual as the best place to do it is after a warm shower.
The content shares self-examination guidance, encouraging anyone with testicles to check them regularly. Testicular cancer is the number one cancer among people with testicles, with around 70,000 people diagnosed each year. Yet 62% of those who are most at risk don’t know how to check themselves.
Jenny Blanco Barcia, KP Marketing Manager says, “We are extremely proud to be working alongside Movember for another year. KP is the UK’s most well-known and best loved nut brand, and we want to use our brand awareness to help raise awareness of testicular cancer and get people talking as there can be a stigma attached to talking about it.
“The Vivienne’s sense of humour and appearances on Ru Paul’s Drag Race UK makes her the perfect ambassador to tell people ‘Whoever you are, if you’ve got testicles, check them’ as if caught early, there is a 95% chance of survival. The campaign aims to educate those with testicles on the importance of checking their nuts, and we encourage our consumers and retail partners to do just that.”
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