KP Snacks has added two new £1 PMP SKUs to its range.
Butterkist Crunchy Orange Chocolate Flavour Toffee popcorn (70g) and Nik Naks Scampi ‘N’ Lemon (75g) are available now, bringing KP Snacks’ £1 PMP range to 35 SKUs.
According to Nielsen data, £1 PMPs in CSN are worth £221.8m and growing in value +17.1%.
Matt Collins, trading director at KP Snacks, said: “As costs of everyday items continue to rise, consumers will be searching for great value products so PMPs will be an increasingly important format. We are delighted to be supporting our retail partners with a strong and growing £1 PMP range designed to excite shoppers and drive impulse purchases.
“We are also catering to shopper demand by bringing back Nik Naks Scampi ‘N’ Lemon as a £1 PMP. The return of this well-loved flavour after so many years without it, will engage and ignite interest from shoppers, boosting sales for retailers.”
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